cingular --> at&t (re-re-branding)
We'll miss Mr. Cingular-blobby-orange-man.
Historically, AT&T has been an insanely strong brand. But recently Cingular's image is much more positive than AT&T. So all the cash they are spending on their "Raising the Bar" campaign will be all for not - unless their marketing people create a clever bridge to the new brand. Either way itz going to be the same wireless network.
"SBC , which closed its merger with AT&T on Friday, plans to sell Cingular Wireless under the fabled AT&T name"
Historically, AT&T has been an insanely strong brand. But recently Cingular's image is much more positive than AT&T. So all the cash they are spending on their "Raising the Bar" campaign will be all for not - unless their marketing people create a clever bridge to the new brand. Either way itz going to be the same wireless network.
"SBC , which closed its merger with AT&T on Friday, plans to sell Cingular Wireless under the fabled AT&T name"
